At an event in Las Vegas this afternoon, adidas hoops officially introduced it’s “Boost” cushioning system. NBA stars and adidas endorsers D.Rose, Joakim Noah, Damian Lillard and others were on hand to help promote and introduce both Rose’s new DRose 5 shoe and the adidas “Crazylight Boost” which will be worn by many adidas athletes this coming season.
From Sole Collector:
Over three years ago, adidas ushered in a new era of minimalism in basketball, with the introduction of their sub-10oz Crazy Light. It not only was a great playing shoe, and breakthrough in weight reduction, it helped reinvigorate the entire category for adidas.
Today, adidas will be unveiling their latest evolution in performance basketball – this time in the cushioning department. We’ve been waiting ever since its launch in running, and now Boost is finally coming to basketball.
Media on hand for the event took part in some pickup games with the likes of Tim Hardaway Jr, Noah and the Celtics’ Marcus Smart. HoopMag posted a few pics/videos from the proceedings: