Your Morning Dump… Where the Celtics will have a new alternate logo | Red's Army - The Voice of Boston Celtics Fans
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Your Morning Dump… Where the Celtics will have a new alternate logo


Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump.

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.

It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.

“It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer.

The logo will first be used on adidas team apparel and merchandise on sale through the team’s online store beginning this month.

Boston Globe – Celtics to debut alternate logo

While other teams in the NBA (and even several teams in other leagues) seem to change logos and/or have multiple different uniforms, the Celtics have kept theirs essentially the same for nearly their entire existence.  Other than a few alternate logos and one green and black alternate jersey that’s barely a decade old, they have stayed the same.  Part of their success is their worldwide brand recognition.  This season however, they will add another alternate logo that will represent their past.

It’s a subtle change and it seems to be something a lot of teams are doing this season, as well as having the usual handful of throwback uniforms.  The Celtics will also be changing their road jerseys from saying “CELTICS” on the front to “BOSTON” as they did in the 40’s, 50’s and part of the 60’s.


On Page 2, Shorter contracts are all the rage

Why are so many contracts during free agency — including that of LeBronJames — for the short term? James signed a two-year deal with the Cavaliers intentionally, understanding the league’s television deal is up for negotiation in 2016 and Fox Sports will join the NBA broadcasting partners along with ESPN and TNT.

With perhaps a 100 percent increase in television revenue over the $930 million, eight-year deal signed in 2008, the salary cap could approach $90 million for the 2016-17 season, and the owners and players split the basketball-related revenue 50-50, according to the collective bargaining agreement.

“Well, I think it’s appropriate in that the players are our partners,” Silver said about players taking shorter teams to ensure themselves a raise with their next contracts. “We have a system in place in which the players receive roughly 50 percent of the revenue, and we’ve been very transparent with you, the media, obviously our owners know what’s going on, but we’ve also included the Players Association directly in updates on those discussions.”

It’s interesting that Silver would acknowledge the expected increase, an indication that the league is soaring in popularity. The desire of Fox Sports to pursue a Saturday national game of the week only confirms that. While there has been criticism of the Celtics signing Avery Bradley to a four-year, $32 million deal, it is expected to devalue and become more of a bargain for the team once the new television agreement is reached.

Boston Globe: Lionel Hollins appears a good fit to coach the Brooklyn Nets (Sunday Notes)

While several people seemed downright outraged by Avery Bradley’s new contract, the above reasons are likely what Danny Ainge was thinking in part, when he signed AB.  Yes, right now the deal seems like an overpay, but in time it likely won’t be and at the worst, it will probably be a combo of a decent bargain/good trade chip.

Finally, Marcus Smart attended the Great American Shootout in Dallas:

Here are some pics of Smart in Dallas:

Smart2 Smart1

The rest of the links:

Boston Herald: Recollected Delonte West gets shot from Doc Rivers

CSNNE: C’s get protected 2nd-round pick in Humphries deal

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