Today would have been the 95th birthday of our site’s namesake, Red Auerbach.
We take great pride in our name and the tribute it pays to Red. Red is our leader. He is our general. Even in death, his ideals… even the tricky ones… define what we think the Celtics organization should always strive to be. He never let B.S. get in his way of making the right deal. He never cowered to public opinion. He did what he thought was right… and what was best.
He wasn’t always right. And he was often lucky. But luck is a by-product of putting yourself in a position to take advantage of opportunities that present themselves.
Red will always be our leader. We’re always going to be his army.
Please enjoy some of this old ESPN Sports Century piece on him.