Congratulations, Foot Locker. Your ad campaign is so good right now, that everyone in the blog world is giving you free ad space.
This is a lesson to every marketing agency everywhere trying to sell basketball products.
Step 1: Get big stars to do goofy things.
Step 2: Launch your campaign in August when blogs are all desperate for content
Step 3: Watch your extended YouTube videos of the ads get a bazillion page views.
It’s that easy. Here are Foot Locker’s three ads.
First: Russell Westbrook, James Harden, and Harden’s tear-away beard:
Second: Westbrook and Harden are joined by Chris Bosh and Kevin Love… and a giant inflatable yacht.
Third: Carmelo Anthony X 5. The 5th Melo is a little suspect. I bet Melo 5 passes to teammates.