The Celtics released a sneak preview of their new marketing campaign today. The overall message of the "I am a Celtic" campaign is that we are all, players and fans, Celtics.
And mixed into this particular spot is a not-so-thinly veiled shot at notoriously late-to-games fans of the Los Angeles Lakers and Miami Heat. Halfway through the video are the titles:
I am not Hollywood
I am not South Beach
I am Causeway Street
If you still don't get it, then you're clearly here trolling from a Lakers or Heat site. The message is Lakers and Heat fans aren't as hardcore as Celtics fans. C's fans show up. C's fans know when to cheer. They don't need an instruction manual.
I love it. It just ramps up these rivalries even more. I can't wait for their responses.
After the jump, the second video the Celtics unveiled today.