TNT's exclusive doubleheader coverage of opening night of the 2010-11 NBA season delivered record-setting ratings and audience for the network, averaging a 3.5 US rating, 5,493,000 total viewers and 4,025,000 households. The opening game, featuring the Miami Heat vs. Boston Celtics, earned a 4.6 US rating and delivered 7,433,000 total viewers and 5,339,000 households, making it the most watched regular season NBA game on cable of all-time (topping the Chicago Bulls vs. LA Lakers on Feb. 2, 1996).
That Bulls game was their 18th straight win in their 72 win season. So more people wanted to watch this game than that.
And think about how many people watched this thing in bars in each city. I can't wait to see what the Eastern Conference Finals ratings will be like.