No, that's not photoshopped. The NBA is now creating edible logos… cuz.. well…
Boosting revenue means expanding the fan base and
creating buzz. "As key licensing categories have matured, it's an
ongoing goal of the NBA to expand the brand into places that may attract
new customers," says Sal LaRocca, head of global merchandising. That
includes food, he adds, because "A lot of people watching NBA games on
TV tend to eat."
They also tend to breathe. So coming soon… New York Knicks scented air! It's a combination of subway hobo piss, and lingering Isiah Thomas fail.
Everything is up for sale.
Sad thing is… I can see myself buying that pizza.