The past couple of seasons, one of the hallmarks of the unity on the Celtics bench has been how they stand until the C's score a basket. They're among the standing-est teams around.
But the seats behind the bench are really expensive. And the people who sit there are not too thrilled with, say, 6-9 Shelden Williams and 6-11 Rasheed Wallace blocking their view for an extended period of time. So the NBA is telling its teams that guys on the bench have to take a seat… or risk getting fined.
required to remain seated on the bench while the ball is live except to
‘spontaneously react to a notable play [and] immediately sitting down
on the bench afterward’ or ‘to approach the scorer’s table to report
into the game.’ The memo states that ‘players will not be permitted to
stand [in front of] the bench at any other time while the ball is in
play, including standing for the last minute of a game or standing
until the team scores its first point in game.’”
So grab a seat, boys. You don't want to be tagged with a fine because you're showing team unity.
Next, the NBA will fine players for talking on the bench… because they're disrupting the conversations people are trying to have behind them.