The editor of Boston.com blames a sharp drop in web traffic this May and June to the fact the Celtics exited the playoffs in the second round:
No rolling rally. No euphoria. No heart-stopping NBA finals, sadly, with photo-friendly celebs packing the Garden. No May-to-June buildup for such a record season.
That said, despite a 40 percent dropoff from Sports in June pageviews, we made up most of it with News and Arts and Entertainment.
The reasoning makes sense to me. However, I'd like to point out that traffic on Red's Army is soaring. We attracted more readers in May 2009 than in May 2008. Despite the lack of Finals basketball, June was nearly a wash and traffic for July is on a record breaking pace.
So why the self pat on the back? So I can say thank you to all our dedicated readers who are helping make Red's Army one of the top hoop sites around.