I'll admit it… I'm getting to be a bit of a twitter addict. I know some of you are too *cough* *cough* KWAPT *cough*.
So I'm thoroughly enjoying Chris Bosh and Charlie Villanueva racing to 50,000 followers. Here's Charlie to explain things:
How awesome would it be to see Chris Bosh doing that? Imagine… Bosh doing the "Single Ladies" dance on You Tube… but LeBron not wanting us to see him getting dunked on. I think Bosh wins… because some self-deprecating humor is endearing. Hey 'Bron 'Bron… take some notes here before you completely tarnish your star. Maybe Nike should too… before their meal ticket loses his appeal.
Here's the genius of what these guys are doing. They're marketing themselves as real human beings. It's a great insight into the personal lives of these NBA players. It's access like we've never had as fans… and they can still control their message. They can interact… and on their own terms.