The Celtics aren't just the reigning champions… they are the #1 franchise in all of sports.
Bizjournals analyzed the performances of all 122 franchises in the NBA, NFL, Major League Baseball and the National Hockey League in the 2008 calendar year. The top scores went to those teams that were strongest at the twin missions of professional sports — winning games and making money.
These were the 10 best sports organizations of 2008:
1. Boston Celtics (NBA)
2. New York Giants (NFL)
3. Los Angeles Lakers (NBA)
4. Montreal Canadiens (NHL)
5. Boston Red Sox (MLB)