Can Kevin Garnett do an ad that doesn't give me goosebumps?
This is part of a new Addidas campaign called “NBA Tested. Brotherhood Ready." KG's is the 4th ad in the series… which explains the "saved the best for last" line. The whole series goes live on the Addidas website later this week.
I know these are just sneaker ads… and a lot of that stuff is staged and scripted… but I get sucked in every time.
One other note out there: The NBA is expanding its instant replay use.
Game officials will be able to use instant replay in two cases:
• At any time to determine whether a field goal was properly awarded two or three points and to determine the correct number of free throws on a missed two- or three-point field goal.
• If the game clock malfunctions during a play ending with no time left at the end of a quarter or overtime.
The vote, taken this month, needed the approval of at least 23 clubs. The league expects to make a formal announcement this week.